muppets christmas carol conventions intro mitch and matt

Firstly we get an arial establishing shot of victorian london which immediately gives us the setting of the film and a general idea of the era. The title of the film is printed over this camera shot in large bold letters to get the audiences attention, and is written in a curved text thats is quite pleasing to the eye which shows that the film is intened to be pleasing overall.
The theme music is played straight from the start which is cheery band music that's quite upbeat and is used effectively to set the mood an atmosphere from the start. The camera then pans down into the city and then works its way around the streets which elaberates the atmosphere of the location and we see the day to day lives of the characters and general extras, so throughout the film we have an idea of whats going on all around outside of the main storyline.
We are introduced to the characters briefly as the camera pans around the streets before we get a better idea of the characters later on when the camera fixates on them. They often speak directly to the audience in the 1st person breaking the fourth wall to give general understanding of the story and make the audience feel more involved and related to the characters emotions and actions. The speak in quite simple yet melodramatic/over exadurated fashion to help the audience understand, this indicates that the target audience is quite young as they may not understand otherwise.
The target audience is also indicated as the characters break into song which is quite upbeat also (like the theme tune) which shows that the film is targeted at younger children as this is something they would enjoy.

(christmas carol opening title)