How are the conventions constructed differently in the two film sequences?

The monsters inc opening sequence had quite upbeat jazz theme music which lasted for about a minute and a half, it gives it quite a happy/joyful atmosphere showing that it is an enjoyable film from the start. it is an animated sequence which is clearly designed for children as it has been simplified for children to understand, it shows that it would not represent everything in the real world. The sequence indicates what the general story is about as it shows monsters in the opening sequence, however it does not give us any indication of the storyline or who the characters are.

The Deathly hallows trailer is really different to monsters inc. in that it is film not animation and the target audience is considerably older, this is shown by the scenery which is dark and gloomy which compared to monsters inc. There is a vast contrast in colour. the music in this sequence is much more fast pace, as are the camera shots, which promotes a sense of urgency and action, which smaller children may not understand, which also illustrates that the target audience of this piece is intended to be higher. Unlike monsters inc. it does give an indication of the story line and the characters.

Matt carrington, Mitchell lawrence, Emma hebden